Shape-Shifting For The Win

The global pandemic took the world by surprise. But the economic crisis it precipitated wasn’t unexpected. The list of hardest-hit industries and companies that thrived during the darkest days of the pandemic didn’t contain many surprises, either. The travel and restaurant industries were bound to suffer under a global lockdown. Big Pharma attracted venture capitalists and individual investors alike. Online retailers benefitted, of course. 

But even within those business categories, there were companies that survived and companies that failed. What made the difference? Many market success stories can be traced to strategic sales and marketing shifts initiated by perceptive business leaders...